What is AQL #ByYourSide?

#ByYourSide is an AQL project to engage the running community. Although the big races may currently still be on hold, we know that the running community has never stopped, that runners have continued to train, by themselves, km after km, to better themselves and achieve new personal goals. Running is not just about competitions and races: running is a way of life and a mindset. It doesn’t matter whether you are a professional runner or if you are just getting started, running is always a personal challenge

#ByYourSide - the relay

We have involved 4 influencers from the running world who will run a totally social relay. In their own city, one after the other, they will each run a 10km route before passing on the baton, creating a sort of digital relay. At the end of the relay, the creators are inviting their followers to complete the final part of the route (2.195 km), posting a photo in their stories which shows them mentioning @AQL, the #ByYourSide hashtag, and the runner who got them involved, while also nominating two more friends via tag to do the same.

#ByYourSide will be an opportunity to discover lots of runners’ stories, and to feel part of a community that places wellbeing and exercise above all else.